HUAWEI Consumer Business Group (CBG), today unveiled the HUAWEI nova series – nova 3 and nova 3i in India. Featuring advanced AI capabilities and a powerful AI quad-camera, the devices are well placed to deliver the greatest experience to the youth.
HUAWEI nova 3 and nova 3i come with a trendy design that puts the devices at the forefront of craftsmanship. The series combines elegance and innovative AI to usher in a new era of intelligent devices, offering not only a distinctive user experience but also enhancing the way consumers connect with each other. With unique features like ‘Huawei AI Shopping’ and ‘AI auto scene recognition’ the products will enable users to seamlessly embrace the AI-enhanced life.
Commenting on the launch of HUAWEI nova series in India, Mr. Allen Wang, Director, Product Centre, HUAWEI India Consumer Business Group, said, “Having operated in India successfully for 18+ years and with a key focus on enhancing our R&D capabilities, we are uniquely positioned to enrich the lives of our customers in India.
Globally, Huawei is a leader in cutting edge technology and continues to work towards the best in class AI technologies as the next step in the smartphone evolution”
“With the promising response received for the HUAWEI P20 Series in India, we all are set for a great start and are very optimistic about the nova series in India” he further added.
Serves as the photography mastermind
Being in the forefront with their imaging technology, HUAWEI understands that progression is an innate part of innovation. In view of that, Huawei greatly improved the photography capabilities of the latest nova devices. HUAWEI nova 3 and HUAWEI nova 3i are not only equipped with high-performance cameras, but are also embedded with a SoC with AI capabilities, which accentuates the selfie experience to an unprecedented level.
Post evaluating 100 million photos, to develop a database of best picture scenarios, Huawei defined algorithms to come up with best camera settings for a particular scene. Both HUAWEI nova 3 and nova 3i support scene recognition. When the devices are used to take a selfie, the front-facing cameras can utilize its AI to optimize eight different categories of 200+ scenarios ranging from Blue Sky and Plant, to Beach and Night.
The algorithm can distinguish between live subjects from scenery, and apply independent optimizations, producing photos with human subjects looking healthy and vibrant, and perfectly calibrated backgrounds.
HUAWEI nova 3 and nova 3i support dual front facing cameras with a 24MP primary camera and 2MP secondary camera. The former captures photos and videos with vivid clarity, whereas the secondary camera takes care of the depth data. The two sensors work in concert to focus on the subject and captures images with a field of vision that is similar to the human eye, resulting in truly immersive photos. Furthermore, the artificially intelligent device would make sure the light falls in just the right places to accentuate facial contours and conceal imperfections, as well as adjust skin tones and facial details by age and gender.
HUAWEI nova 3i features a powerful rear camera as well. The rear-facing camera combines a 16MP primary sensor and a 2MP secondary sensor. The former captures vivid images and videos, while the latter records depth data to create a professional bokeh effect, resulting in more natural-looking images. The rear camera on the HUAWEI nova 3 comprises a 24MP monochrome and 16MP RGB senor with dual f/1.8 wide aperture 6p lenses. Combined, they allow the device to not just capture crisp images, but also provide greater control over the photos.
Enters the era of intelligent smartphone with AI
On the hardware front, both HUAWEI nova 3 and nova 3i are equipped with Huawei’s proprietary Kirin SoCs. Ideal for bold, daring youth, HUAWEI nova 3i sports Kirin 710 SOC, Huawei’s first 12nm chip. It features an improved image signal processor (ISP) as well as an all new discrete digital signal processor (DSP) for video processing, enabling HUAWEI nova 3i to deliver superb photography capabilities. HUAWEI nova 3 sports a Kirin 970 SOC, a new generation of hyper-fast mobile chip with a key new feature: A Neural Processing Unit (NPU).
HUAWEI nova 3 and nova 3i are equipped with an ambient light sensor and a proximity sensor, allowing its face unlock feature to work at any lighting conditions. To realize true 24/7 fast unlocking, an infra-red sensor is placed beside the camera to help read the face of users in dark environments.
For the gaming-loving audience, the HUAWEI nova 3 features Kirin 970 and Huawei nova 3i supports Kirin 710, with support for Huawei’s proprietary GPU Turbo graphics processing technology, enabling a high-quality gaming experience. If a user encounters a network problem in a game, the devices can optimize the connection by switching to a network with the lowest latency.
In addition, both SIM slots support 4G and VoLTE, allowing users to game and make calls simultaneously. The latest EMUI 8.2 features enhancements that can greatly improve the quality of life of its users. The built-in AI can identify objects from the camera and query the web for information, as well as a link to purchase it online.
A perfect piece of craftsmanship
HUAWEI nova series features a trendy minimal-bezel display, a trendy 6.3-inch FHD+ Full View Display, whose 19.5:9 aspect ratio. In addition, the precise engineering techniques employed by Huawei ensure that the four corners of the screen are the curved identically, so that the screen connects with the mid-frame seamlessly and in an aesthetically pleasing manner.
Bringing a refreshing shade of the summer to the masses, acting like a contrast to the stuffy weather, the devices are available in available black and Iris Purple. To realize this breathtaking gradient effect, Huawei covers both devices with glass panels. Both sides of HUAWEI nova 3 are covered with a smooth double curved glass panel, and the back panel lets the gradient effect come out with exquisite texture.
On the other hand, HUAWEI nova 3i features a nano-textured film which, when put under light, produces semi-circular curves that subtly express the dreamy gradient effect.
Power and Performance
The Huawei nova 3 & 3i are equipped with the power, connectivity and speed that today’s high-end smartphone user expects from Huawei. The dual-SIM (Nano) Huawei nova 3 and nova 3i run EMUI 8.2 based on the Android 8.1 Oreo.
nova 3 has a 6GB RAM & 128GB ROM while the nova 3i has a 4GB RAM & 128GB ROM. Priced at INR 34,999, Huawei nova 3 is powered by Kirin 970 with a 3750mAh battery. The nova 3i is priced at INR 20990 and is powered by Kirin 710, sporting a 3340mAh battery.
Offers & Pricing
Starting today at 2 PM, the HUAWEI nova 3i is available on Amazon for pre-booking with an exclusive cashback offer of Rs.1000. An exclusive exchange offer is also applicable where customers can avail an additional Rs. 2000 for their old device. Additionally, other exciting deals, including a no cost EMI will be available at the time of the sale.